Round Table Leader:
Recruiting and Retaining Millennial Talent
CEO, On Second Thought
Maci Peterson, cofounder and creator of On Second Thought, is an entrepreneur and Millennialmarketing expert based in Washington, D.C.
As a brand manager at Marriott International, Maci led the redevelopment and relaunch of the hospitality company’s first mobile game, Xplor. For this initiative, she managed relationships with other companies including Hertz and Pepsi. She also led innovative digital marketing campaigns and consulted on many of the hotel company’s GenY initiatives. As the marketing strategist for The Root, a leading news, opinion and culture site for AfricanAmerican influencers, Maci led the company in taking protests from the streets to the tweets with thegroundbreaking #MarchOn Twitter to commemorate the 50th Anniversary of the March on Washington. She also planned numerous events, including the company’s signature The Root 100 Awards Dinner and The Root Inaugural Ball to celebrate the second inauguration of President Barack Obama.
Maci received her Bachelor of Arts degree in public relations and advertising from Chapman University, with related work in journalism and advanced film production. While a student at Spelman College, she studied cultures of the African Diaspora and marketing. She was the founder and editorinchief of the former Mwari Magazine, a digital publication that discussed issues ranging from politics and world affairs to fashion, travel, beauty, and mentorship to provide young, black women the necessary tools to become effective leaders of our global society. Additionally, she worked in product placement for 20th Century Fox, contributing to various films, including “27 Dresses,” “Marley & Me,” “Meet Dave,” “Juno” and “The Devil Wears Prada.”
Maci regularly serves as a mentor and leader for several community organizations. She is a founding board member of Michelle in Training and a former board member of New Light Leadership Coalition, Platform H and Carson Scholars Alumni. She is a former member of the National Association of Black Journalists and Greater Washington Fashion Chamber of Commerce, and is an alumna of Alpha Phi Fraternity. In 2010, Maci was honored with the Tuxedo Ball’s Award for Entrepreneurship.